All the world’s a screen.
Screen Ireland are the national development agency for the Irish film, television and animation industry. They help to develop, produce and promote world-class creative screen content that represents, influences and shapes Irish culture.
Boys+Girls were tasked with repositioning Screen Ireland’s brand for the modern era of film, television and content and to create a cohesive and powerful brand design system to showcase projects at all stages of production.
All the world’s a screen.
Screen Ireland are the national development agency for the Irish film, television and animation industry. They help to develop, produce and promote world-class creative screen content that represents, influences and shapes Irish culture.
Boys+Girls were tasked with repositioning Screen Ireland’s brand for the modern era of film, television and content and to create a cohesive and powerful brand design system to showcase projects at all stages of production.
All the world’s a screen.
Screen Ireland is the development agency for the Irish film, television and animation industry. They help to develop, produce and promote world-class creative screen content that represents, influences and shapes Irish culture.
Boys+Girls were tasked with repositioning Screen Ireland’s brand for the modern era of film, television and content and to create a cohesive and powerful brand design system to showcase all kinds of projects at all stages of production.
All the world’s a screen.
Screen Ireland is the development agency for the Irish film, television and animation industry. They help to develop, produce and promote world-class creative screen content that represents, influences and shapes Irish culture.
Boys+Girls were tasked with repositioning Screen Ireland’s brand for the modern era of film, television and content and to create a cohesive and powerful brand design system to showcase all kinds of projects at all stages of production.
All the world’s a screen.
Screen Ireland is the development agency for the Irish film, television and animation industry. They help to develop, produce and promote world-class creative screen content that represents, influences and shapes Irish culture.
Boys+Girls were tasked with repositioning Screen Ireland’s brand for the modern era of film, television and content and to create a cohesive and powerful brand design system to showcase all kinds of projects at all stages of production.
Role
Branding, Design
Deliverables
Brand Positioning, Design System
Produced while working at Boys+Girls
Role
Branding, Design
Deliverables
Brand Positioning, Design System
Produced while working at Boys+Girls
Unifying every aspect of the brand.
Screen Ireland works with and for the screen story makers throughout the incredible journey from career beginnings to the many achievements on the global stage. They support all of those whose creative skills, talent and expertise are brought together to create high-quality film, television and content and bring them to audiences in Ireland and internationally.
Screen Ireland showcases the collective talent, passion and ambition the industry has for storytelling by helping to make stories to move the world. We created a brand platform that positions Screen Ireland as being...
Unifying every aspect of the brand.
Screen Ireland works with and for the screen story makers throughout the incredible journey from career beginnings to the many achievements on the global stage. They support all of those whose creative skills, talent and expertise are brought together to create high-quality film, television and content and bring them to audiences in Ireland and internationally.
Screen Ireland showcases the collective talent, passion and ambition the industry has for storytelling by helping to make stories to move the world. We created a brand platform that positions Screen Ireland as being...
Unifying every aspect of the brand.
Screen Ireland works with and for the screen story makers throughout the incredible journey from career beginnings to the many achievements on the global stage. They support all of those whose creative skills, talent and expertise are brought together to create high-quality film, television and content and bring them to audiences in Ireland and internationally.
Screen Ireland showcases the collective talent, passion and ambition the industry has for storytelling by helping to make stories to move the world. We created a brand platform that positions Screen Ireland as being...
Unifying every aspect of the brand.
Screen Ireland works with and for the screen story makers throughout the incredible journey from career beginnings to the many achievements on the global stage. They support all of those whose creative skills, talent and expertise are brought together to create high-quality film, television and content and bring them to audiences in Ireland and internationally.
Screen Ireland showcases the collective talent, passion and ambition the industry has for storytelling by helping to make stories to move the world. We created a brand platform that positions Screen Ireland as being...
Unifying every aspect of the brand.
Screen Ireland works with and for the screen story makers throughout the incredible journey from career beginnings to the many achievements on the global stage. They support all of those whose creative skills, talent and expertise are brought together to create high-quality film, television and content and bring them to audiences in Ireland and internationally.
Screen Ireland showcases the collective talent, passion and ambition the industry has for storytelling by helping to make stories to move the world. We created a brand platform that positions Screen Ireland as being...
An identity made for the screen.
Originally developed by Detail Design Studio, the concept of the original identity centres on Screen Ireland as a vehicle for content creation and delivery. The brand mark is made of four screens with different aspect ratios representing four different eras of film.
The concept behind the original brand mark was very strong and insightful and we wanted to remain true to it. However, we felt there was an opportunity to develop it further, making it the central nexus of the brand identity system.
An identity made for the screen.
Originally developed by Detail Design Studio, the concept of the original identity centres on Screen Ireland as a vehicle for content creation and delivery. The brand mark is made of four screens with different aspect ratios representing four different eras of film.
The concept behind the original brand mark was very strong and insightful and we wanted to remain true to it. However, we felt there was an opportunity to develop it further, making it the central nexus of the brand identity system.
An identity made for the screen.
Originally developed by Detail Design Studio, the concept of the original identity centres on Screen Ireland as a vehicle for content creation and delivery. The brand mark is made of 4 screens with different aspect ratios representing 4 eras of film, focusing on how content is ultimately framed.
The concept behind the original brand mark was very strong and insightful and we wanted to remain true to it. However, we felt there was an opportunity to develop it further, making it the central nexus of the brand identity system.
An identity made for the screen.
Originally developed by Detail Design Studio, the concept of the original identity centres on Screen Ireland as a vehicle for content creation and delivery. The brand mark is made of 4 screens with different aspect ratios representing 4 eras of film, focusing on how content is ultimately framed.
The concept behind the original brand mark was very strong and insightful and we wanted to remain true to it. However, we felt there was an opportunity to develop it further, making it the central nexus of the brand identity system.
An identity made for the screen.
Originally developed by Detail Design Studio, the concept of the original identity centres on Screen Ireland as a vehicle for content creation and delivery. The brand mark is made of 4 screens with different aspect ratios representing 4 eras of film, focusing on how content is ultimately framed.
The concept behind the original brand mark was very strong and insightful and we wanted to remain true to it. However, we felt there was an opportunity to develop it further, making it the central nexus of the brand identity system.
A mark for the future.
The solid boxes of the original mark were too static and did not emulate empty screens ready to be filled with film and television content. We opted to use only the keyline version of the brand identity, which makes them more representative of screens.
We refined the weights of the keylines and combined the refreshed mark with more modern typography to clearly denote the difference between the dual language names. The result is a clean, cohesive, contemporary new identity for Screen Ireland.
A mark for the future.
The solid boxes of the original mark were too static and did not emulate empty screens ready to be filled with film and television content. We opted to use only the keyline version of the brand identity, which makes them more representative of screens.
We refined the weights of the keylines and combined the refreshed mark with more modern typography to clearly denote the difference between the dual language names. The result is a clean, cohesive, contemporary new identity for Screen Ireland.
A mark for the future.
The solid boxes of the original mark were too static and did not emulate empty screens ready to be filled with film and television content. We opted to use only the keyline version of the brand identity, which makes them more representative of screens.
We refined the weights of the keylines and combined the refreshed mark with more modern typography to clearly denote the difference between the dual language names. The result is a clean, cohesive, contemporary new identity for Screen Ireland.
A mark for the future.
The solid boxes of the original mark were too static and did not emulate empty screens ready to be filled with film and television content. We opted to use only the keyline version of the brand identity, which makes them more representative of screens.
We refined the weights of the keylines and combined the refreshed mark with more modern typography to clearly denote the difference between the dual language names. The result is a clean, cohesive, contemporary new identity for Screen Ireland.
A mark for the future.
The solid boxes of the original mark were too static and did not emulate empty screens ready to be filled with film and television content. We opted to use only the keyline version of the brand identity, which makes them more representative of screens.
We refined the weights of the keylines and combined the refreshed mark with more modern typography to clearly denote the difference between the dual language names. The result is a clean, cohesive, contemporary new identity for Screen Ireland.
The power of the screen.
Our brand mark forms the central inspiration for a new and bold brand identity system. Our underlying grids are created by lining up the four screens alongside one another to form what we call The Storyline, our own unique film strips. These are stacked to create our grids creating a unique framework for holding our content and messaging.
The power of the screen.
Our brand mark forms the central inspiration for a new and bold brand identity system. Our underlying grids are created by lining up the four screens alongside one another to form what we call ‘The Storyline’, our own unique film strip. These are stacked to create our grids creating a unique framework for holding our content and messaging.
The power of the screen.
Our brand mark forms the central inspiration for a new and bold brand identity system. Our underlying grids are created by lining up the four screens alongside one another to form what we call ‘The Storyline’, our own unique film strip. These are stacked to create our grids creating a unique framework for holding our content and messaging.
The power of the screen.
Our brand mark forms the central inspiration for a new and bold brand identity system. Our underlying grids are created by lining up the four screens alongside one another to form what we call ‘The Storyline’, our own unique film strip. These are stacked to create our grids creating a unique framework for holding our content and messaging.
The power of the screen.
Our brand mark forms the central inspiration for a new and bold brand identity system. Our underlying grids are created by lining up the four screens alongside one another to form what we call ‘The Storyline’, our own unique film strip. These are stacked to create our grids creating a unique framework for holding our content and messaging.
Brand as object.
Our identity forms the basis of our entire brand system and ultimately inspires a dynamic, physical expression of the brand as object. We worked with 3D Motion Designer Mario Domingos to realise the four screens from our brand identity as rich and glossy glass screens, which act as vehicles for delivering all aspects of both film and television productions.
Our three-dimensional screens needed to inhabit a physical space that has true atmosphere and volume. We created one that’s familiar to us all – a virtual cinema where projector lights dance and illuminate dust particles floating through the air.
Brand as object.
Our identity forms the basis of our entire brand system and ultimately inspires a dynamic, physical expression of the brand as object. We worked with 3D Motion Designer Mario Domingos to realise the four screens from our brand identity as rich and glossy glass screens, which act as vehicles for delivering all aspects of both film and television productions.
Our three-dimensional screens needed to inhabit a physical space that has true atmosphere and volume. We created one that’s familiar to us all – a virtual cinema where projector lights dance and illuminate dust particles floating through the air.
Brand as object.
Our identity forms the basis of our entire brand system and ultimately inspires a dynamic, physical expression of the brand as object. The four screens are realised as rich and glossy glass screens, which act as vehicles for delivering all aspects of both film and television productions.
Our dynamic three-dimensional screens needed to inhabit a physical space that has both atmosphere and volume. We created one that’s familiar to us all – a virtual cinema where projector lights dance and illuminate dust particles floating in the air.
We created Storyline strips that bend and twist through the space in a variety of elegant forms. These screens can be treated as beautiful, abstract glass objects that reflect and refract the light or act as screens should being filled with imagery from film and television whether static or in motion.
Brand as object.
Our identity forms the basis of our entire brand system and ultimately inspires a dynamic, physical expression of the brand as object. The four screens are realised as rich and glossy glass screens, which act as vehicles for delivering all aspects of both film and television productions.
Our dynamic three-dimensional screens needed to inhabit a physical space that has both atmosphere and volume. We created one that’s familiar to us all – a virtual cinema where projector lights dance and illuminate dust particles floating in the air.
We created Storyline strips that bend and twist through the space in a variety of elegant forms. These screens can be treated as beautiful, abstract glass objects that reflect and refract the light or act as screens should being filled with imagery from film and television whether static or in motion.
Brand as object.
Our identity forms the basis of our entire brand system and ultimately inspires a dynamic, physical expression of the brand as object. We worked with 3D Motion Designer Mario Domingos to realise the four screens from our brand identity as rich and glossy glass screens, which act as vehicles for delivering all aspects of both film and television productions.
Our three-dimensional screens needed to inhabit a physical space that has true atmosphere and volume. We created one that’s familiar to us all – a virtual cinema where projector lights dance and illuminate dust particles floating through the air.
What’s the Storyline?
We created our Storylines, unique three-dimensional film strips made up of our screens with different aspect ratios, that bend and twist through the space in a variety of elegant forms. These screens are either treated as beautiful, abstract glass objects that reflect and refract the light or instead be filled with imagery or footage from all kinds of Irish film, television and content productions.
What’s the Storyline?
We created our Storylines, unique three-dimensional film strips made up of our screens with different aspect ratios, that bend and twist through the space in a variety of elegant forms. These screens are either treated as beautiful, abstract glass objects that reflect and refract the light or instead be filled with imagery or footage from all kinds of Irish film, television and content productions.
Brand as object.
Our identity forms the basis of our entire brand system and ultimately inspires a dynamic, physical expression of the brand as object. The four screens are realised as rich and glossy glass screens, which act as vehicles for delivering all aspects of both film and television productions.
Our dynamic three-dimensional screens needed to inhabit a physical space that has both atmosphere and volume. We created one that’s familiar to us all – a virtual cinema where projector lights dance and illuminate dust particles floating in the air.
We created Storyline strips that bend and twist through the space in a variety of elegant forms. These screens can be treated as beautiful, abstract glass objects that reflect and refract the light or act as screens should being filled with imagery from film and television whether static or in motion.
Brand as object.
Our identity forms the basis of our entire brand system and ultimately inspires a dynamic, physical expression of the brand as object. The four screens are realised as rich and glossy glass screens, which act as vehicles for delivering all aspects of both film and television productions.
Our dynamic three-dimensional screens needed to inhabit a physical space that has both atmosphere and volume. We created one that’s familiar to us all – a virtual cinema where projector lights dance and illuminate dust particles floating in the air.
We created Storyline strips that bend and twist through the space in a variety of elegant forms. These screens can be treated as beautiful, abstract glass objects that reflect and refract the light or act as screens should being filled with imagery from film and television whether static or in motion.
What’s the Storyline?
We created our Storylines, unique three-dimensional film strips made up of our screens with different aspect ratios, that bend and twist through the space in a variety of elegant forms. These screens are either treated as beautiful, abstract glass objects that reflect and refract the light or instead be filled with imagery or footage from all kinds of Irish film, television and content productions.
The borne ident.
To signal Screen Ireland’s support and association with film productions, we created elegant and powerful brand idents, which appear either before or after Irish theatrical releases for film and television respectively.
Our screens dynamically twist and turn through our virtual cinema space, gliding across one another with balletic grace as dust particles float gracefully by. Little by little, the screens are further revealed before the animation culminates in the formation of the Screen Ireland logo.
We also created brand assets to sit at the top and tail of clips or footage allowing Screen Ireland to effectively brand any piece of film, television and content without affecting their intended integrity.
The born ident.
To signal Screen Ireland’s support and association with film productions, we created elegant and powerful brand idents, which appear either before or after Irish theatrical releases for film and television respectively.
Our screens dynamically twist and turn through our virtual cinema space, gliding across one another with balletic grace as dust particles float gracefully by. Little by little, the screens are further revealed before the animation culminates in the formation of the Screen Ireland logo.
The born ident.
To signal Screen Ireland’s support and association with film productions, we created elegant and powerful brand idents, which appear either before or after Irish theatrical releases for film and television respectively.
Our screens dynamically twist and turn through our virtual cinema space, gliding across one another with balletic grace as dust particles float gracefully by. Little by little, the screens are further revealed before the animation culminates in the formation of the Screen Ireland logo.
The born ident.
To signal Screen Ireland’s support and association with film productions, we created elegant and powerful brand idents, which appear either before or after Irish theatrical releases for film and television respectively.
Our screens dynamically twist and turn through our virtual cinema space, gliding across one another with balletic grace as dust particles float gracefully by. Little by little, the screens are further revealed before the animation culminates in the formation of the Screen Ireland logo.
The born ident.
To signal Screen Ireland’s support and association with film productions, we created elegant and powerful brand idents, which appear either before or after Irish theatrical releases for film and television respectively.
Our screens dynamically twist and turn through our virtual cinema space, gliding across one another with balletic grace as dust particles float gracefully by. Little by little, the screens are further revealed before the animation culminates in the formation of the Screen Ireland logo.
From big screen to bold system.
Our Storylines form the basis of a powerful new brand system in which they are used to create a huge array of print and digital assets. The screens are central to the Screen Ireland brand allowing for infinite variety across comms channels as our master assets are filled with both still and motion content before being twisted, turned and cropped in myriad ways.
From big screen to bold system.
Our Storylines form the basis of a powerful new brand system in which they are used to create a huge array of print and digital assets. The screens are central to the Screen Ireland brand allowing for infinite variety across comms channels as our master assets are filled with both still and motion content before being twisted, turned and cropped in myriad ways.
From big screen to bold system.
Our Storylines form the basis of a powerful new brand system in which they are used to create a huge array of print and digital assets. The screens are central to the Screen Ireland brand allowing for infinite variety across comms channels as our master assets are filled with both still and motion content before being twisted, turned and cropped in myriad ways.
From big screen to bold system.
Our Storylines form the basis of a powerful new brand system in which they are used to create a huge array of print and digital assets. The screens are central to the Screen Ireland brand allowing for infinite variety across comms channels as our master assets are filled with both still and motion content before being twisted, turned and cropped in myriad ways.
From big screen to bold system.
Our Storylines form the basis of a powerful new brand system in which they are used to create a huge array of print and digital assets. The screens are central to the Screen Ireland brand allowing for infinite variety across comms channels as our master assets are filled with both still and motion content before being twisted, turned and cropped in myriad ways.
Screen guides.
Such a broad system requires a comprehensive set of brand guidelines to keep things on track at all times. We built ours on the BrandPad platform ensuring anyone viewing it would always be using the most up-to-date version. And, to make it all the more useful, we securely linked it up to a server with all of the brand elements and assets needed to successfully and accurately use the brand.
The end.
Screen guides.
Such a broad system requires a comprehensive set of brand guidelines to keep things on track at all times. We built ours on the BrandPad platform ensuring anyone viewing it would always be using the most up-to-date version. And, to make it all the more useful, we securely linked it up to a server with all of the brand elements and assets needed to successfully and accurately use the brand.
The end.
Screen guides.
Such a broad system requires a comprehensive set of brand guidelines to keep things on track at all times. We built ours on the BrandPad platform ensuring anyone viewing it would always be using the most up-to-date version. And, to make it all the more useful, we securely linked it up to a server with all of the brand elements and assets needed to successfully and accurately use the brand.
The end.
Screen guides.
Such a broad system requires a comprehensive set of brand guidelines to keep things on track at all times. We built ours on the BrandPad platform ensuring anyone viewing it would always be using the most up-to-date version. And, to make it all the more useful, we securely linked it up to a server with all of the brand elements and assets needed to successfully and accurately use the brand.
The end.
Screen guides.
Such a broad system requires a comprehensive set of brand guidelines to keep things on track at all times. We built ours on the BrandPad platform ensuring anyone viewing it would always be using the most up-to-date version. And, to make it all the more useful, we securely linked it up to a server with all of the brand elements and assets needed to successfully and accurately use the brand.
The end.
