Evolving leadership beyond the board room.
Leadership is not a fixed skill. It’s the ability to trust oneself as well as those you work with to find the right course of action for each and every new challenge. This is the core belief of Executive Coach and Leadership Development Consultant, Annette Burns Young, and it is the basis for her approach to building and developing great leaders in business.
I created a cohesive, confident and contemporary new brand to represent Annette’s personality and business.
Evolving leadership beyond the board room.
Leadership is not a fixed skill. It’s the ability to trust oneself as well as those you work with to find the right course of action for each and every new challenge. This is the core belief of Executive Coach and Leadership Development Consultant, Annette Burns Young, and it is the basis for her approach to building and developing great leaders in business.
I created a cohesive, confident and contemporary new brand to represent Annette’s personality and business.
Evolving leadership beyond the board room.
Leadership is not a fixed skill. It’s the ability to trust oneself as well as those you work with to find the right course of action for each and every new challenge. This is the core belief of Executive Coach and Leadership Development Consultant, Annette Burns Young, and it is the basis for her approach to building and developing great leaders in business.
I created a cohesive, confident and contemporary new brand to represent Annette’s personality and business.
Evolving leadership beyond the board room.
Leadership is not a fixed skill. It’s the ability to trust oneself as well as those you work with to find the right course of action for each and every new challenge. This is the core belief of Executive Coach and Leadership Development Consultant, Annette Burns Young, and it is the basis for her approach to building and developing great leaders in business.
I created a cohesive, confident and contemporary new brand to represent Annette’s personality and business.
Evolving leadership beyond the board room.
Leadership is not a fixed skill. It’s the ability to trust oneself as well as those you work with to find the right course of action for each and every new challenge. This is the core belief of Executive Coach and Leadership Development Consultant, Annette Burns Young, and it is the basis for her approach to building and developing great leaders in business.
I created a cohesive, confident and contemporary new brand to represent Annette’s personality and business.
Role
Branding, Design
Deliverables
Brand Identity, Collateral, Website
Role
Branding, Design
Deliverables
Brand Identity, Collateral, Website
Role
Branding, Design
Deliverables
Brand Identity, Collateral, Website
Role
Branding, Design
Deliverables
Brand Identity, Collateral, Website
Role
Branding, Design
Deliverables
Brand Identity, Collateral, Website
Creating connections.
The business name, Annette Burns Young, is quite long and cumbersome, which could be seen as a difficult design challenge. However, the length of the three words together gives the brand a distinctive presence so making a virtue of them was key. A few simple design decisions allowed the three words to fit together neatly and work together beautifully.
The first was the choice of typeface — Domaine Display — as the basis for the identity. This sharp, elegant serif blends classical, traditional French and British typographic genres into a clean, contemporary aesthetic.
By choosing to drop the capitalisation, there were no ascenders along the main breadth of Annette’s double-barreled surname to get in the way. This allowed us to neatly place her first name atop the lowercase letters of her surname.
To make the logotype more ownable and typographically neater in the process, certain letters were seamlessly joined together to represent the collaborative nature of what Annette does when working with her clients.
Creating connections.
The business name, Annette Burns Young, is quite long and cumbersome, which could be seen as a difficult design challenge. However, the length of the three words together gives the brand a distinctive presence so making a virtue of them was key. A few simple design decisions allowed the three words to fit together neatly and work together beautifully.
The first was the choice of typeface — Domaine Display — as the basis for the identity. This sharp, elegant serif blends classical, traditional French and British typographic genres into a clean, contemporary aesthetic.
By choosing to drop the capitalisation, there were no ascenders along the main breadth of Annette’s double-barreled surname to get in the way. This allowed us to neatly place her first name atop the lowercase letters of her surname.
To make the logotype more ownable and typographically neater in the process, certain letters were seamlessly joined together to represent the collaborative nature of what Annette does when working with her clients.
Creating connections.
The business name, Annette Burns Young, is quite long and cumbersome, which could be seen as a difficult design challenge. However, the length of the three words together gives the brand a distinctive presence so making a virtue of them was key. A few simple design decisions allowed the three words to fit together neatly and work together beautifully.
The first was the choice of typeface — Domaine Display — as the basis for the identity. This sharp, elegant serif blends classical, traditional French and British typographic genres into a clean, contemporary aesthetic.
By choosing to drop the capitalisation, there were no ascenders along the main breadth of Annette’s double-barreled surname to get in the way. This allowed us to neatly place her first name atop the lowercase letters of her surname.
To make the logotype more ownable and typographically neater in the process, certain letters were seamlessly joined together to represent the collaborative nature of what Annette does when working with her clients.
Creating connections.
The business name, Annette Burns Young, is quite long and cumbersome, which could be seen as a difficult design challenge. However, the length of the three words together gives the brand a distinctive presence so making a virtue of them was key. A few simple design decisions allowed the three words to fit together neatly and work together beautifully.
The first was the choice of typeface — Domaine Display — as the basis for the identity. This sharp, elegant serif blends classical, traditional French and British typographic genres into a clean, contemporary aesthetic.
By choosing to drop the capitalisation, there were no ascenders along the main breadth of Annette’s double-barreled surname to get in the way. This allowed us to neatly place her first name atop the lowercase letters of her surname.
To make the logotype more ownable and typographically neater in the process, certain letters were seamlessly joined together to represent the collaborative nature of what Annette does when working with her clients.
Creating connections.
The business name, Annette Burns Young, is quite long and cumbersome, which could be seen as a difficult design challenge. However, the length of the three words together gives the brand a distinctive presence so making a virtue of them was key. A few simple design decisions allowed the three words to fit together neatly and work together beautifully.
The first was the choice of typeface — Domaine Display — as the basis for the identity. This sharp, elegant serif blends classical, traditional French and British typographic genres into a clean, contemporary aesthetic.
By choosing to drop the capitalisation, there were no ascenders along the main breadth of Annette’s double-barreled surname to get in the way. This allowed us to neatly place her first name atop the lowercase letters of her surname.
To make the logotype more ownable and typographically neater in the process, certain letters were seamlessly joined together to represent the collaborative nature of what Annette does when working with her clients.
In the business of colour coordination.
The business is split into two halves — a nurturing side and a challenging side — each representing distinct collaborative approaches to working with different types of clients. So we split the colour palette in two too with calm blues to represent the nurturing side and bold reds to represent the challenging side.
The two palettes are linked with a human-led palette of soft pink tones. The logotypes and other brand elements can be used in any combination of colours within either side.
In the business of colour coordination.
The business is split into two halves — a nurturing side and a challenging side — each representing distinct collaborative approaches to working with different types of clients. So we split the colour palette in two too with calm blues to represent the nurturing side and bold reds to represent the challenging side.
The two palettes are linked with a human-led palette of soft pink tones. The logotypes and other brand elements can be used in any combination of colours within either side.
In the business of colour coordination.
The business is split into two halves — a nurturing side and a challenging side — each representing distinct collaborative approaches to working with different types of clients. So we split the colour palette in two too with calm blues to represent the nurturing side and bold reds to represent the challenging side.
The two palettes are linked with a human-led palette of soft pink tones. The logotypes and other brand elements can be used in any combination of colours within either side.
In the business of colour coordination.
The business is split into two halves — a nurturing side and a challenging side — each representing distinct collaborative approaches to working with different types of clients. So we split the colour palette in two too with calm blues to represent the nurturing side and bold reds to represent the challenging side.
The two palettes are linked with a human-led palette of soft pink tones. The logotypes and other brand elements can be used in any combination of colours within either side.
In the business of colour coordination.
The business is split into two halves — a nurturing side and a challenging side — each representing distinct collaborative approaches to working with different types of clients. So we split the colour palette in two too with calm blues to represent the nurturing side and bold reds to represent the challenging side.
The two palettes are linked with a human-led palette of soft pink tones. The logotypes and other brand elements can be used in any combination of colours within either side.
The rough to go with the smooth.
The nature of the colaborative workshops that Annette conducts is an in-depth process that can often feel difficult as these sessions require people to take a good, hard look at themselves and how they operate in business. The process involves a lot of scribbling or jotting down of ideas, scribbling them out, drawing or writing new ones on whiteboards or in notebooks along the way. It’s fast-paced, frenetic and full-on.
To represent this dynamically rough process, a suite of textured icons, arrows, blobs, brush strokes and icons have been created and paired with a handwritten typeface for use across all brand comms. These brand assets are the rough human element to the smooth business-focused process.
The rough to go with the smooth.
The nature of the colaborative workshops that Annette conducts is an in-depth process that can often feel difficult as these sessions require people to take a good, hard look at themselves and how they operate in business. The process involves a lot of scribbling or jotting down of ideas, scribbling them out, drawing or writing new ones on whiteboards or in notebooks along the way. It’s fast-paced, frenetic and full-on.
To represent this dynamically rough process, a suite of textured icons, arrows, blobs, brush strokes and icons have been created and paired with a handwritten typeface for use across all brand comms. These brand assets are the rough human element to the smooth business-focused process.
The rough to go with the smooth.
The nature of the colaborative workshops that Annette conducts is an in-depth process that can often feel difficult as these sessions require people to take a good, hard look at themselves and how they operate in business. The process involves a lot of scribbling or jotting down of ideas, scribbling them out, drawing or writing new ones on whiteboards or in notebooks along the way. It’s fast-paced, frenetic and full-on.
To represent this dynamically rough process, a suite of textured icons, arrows, blobs, brush strokes and icons have been created and paired with a handwritten typeface for use across all brand comms. These brand assets are the rough human element to the smooth business-focused process.
The rough to go with the smooth.
The nature of the colaborative workshops that Annette conducts is an in-depth process that can often feel difficult as these sessions require people to take a good, hard look at themselves and how they operate in business. The process involves a lot of scribbling or jotting down of ideas, scribbling them out, drawing or writing new ones on whiteboards or in notebooks along the way. It’s fast-paced, frenetic and full-on.
To represent this dynamically rough process, a suite of textured icons, arrows, blobs, brush strokes and icons have been created and paired with a handwritten typeface for use across all brand comms. These brand assets are the rough human element to the smooth business-focused process.
The rough to go with the smooth.
The nature of the colaborative workshops that Annette conducts is an in-depth process that can often feel difficult as these sessions require people to take a good, hard look at themselves and how they operate in business. The process involves a lot of scribbling or jotting down of ideas, scribbling them out, drawing or writing new ones on whiteboards or in notebooks along the way. It’s fast-paced, frenetic and full-on.
To represent this dynamically rough process, a suite of textured icons, arrows, blobs, brush strokes and icons have been created and paired with a handwritten typeface for use across all brand comms. These brand assets are the rough human element to the smooth business-focused process.
