Finding a way to bring a brand new experience to festival-goers and truly amazing them at the very same time.
Samsung Ireland approached us to create a truly mind-bending festival experience at All Together Now 2019 to help promote the new Samsung Galaxy S10 phone. Our solution was to create a fully mirrored maze at the heart of the festival packing it with experiential goodness and a dancefloor at the core.
Finding a way to bring a brand new experience to festival-goers and truly amazing them at the very same time.
Samsung Ireland approached us to create a truly mind-bending festival experience at All Together Now 2019 to help promote the new Samsung Galaxy S10 phone. Our solution was to create a fully mirrored maze at the heart of the festival packing it with experiential goodness and a dancefloor at the core.
Finding a way to bring a brand new experience to festival-goers and amazing them at the very same time.
Samsung Ireland approached us to create a truly mind-bending festival experience at All Together Now 2019 to help promote the new Samsung Galaxy S10 phone. Our solution was to create a fully mirrored maze at the heart of the festival packing it with experiential goodness and a dancefloor at the core.
Finding a way to bring a brand new experience to festival-goers and amazing them at the same time.
Samsung Ireland approached us to create a truly mind-bending festival experience at All Together Now 2019 to help promote the new Samsung Galaxy S10 phone.
Our solution was to create a fully mirrored maze at the heart of the festival packing it with experiential goodness and a dancefloor at the core.
Finding a way to bring a brand new experience to festival-goers and amazing them at the same time.
Samsung Ireland approached us to create a truly mind-bending festival experience at All Together Now 2019 to help promote the new Samsung Galaxy S10 phone.
Our solution was to create a fully mirrored maze at the heart of the festival packing it with experiential goodness and a dancefloor at the core.
Role
Art Direction, Design, Typography
Deliverables
Activation Materials, Brand Identity
Produced while working at Boys+Girls
Role
Art Direction, Design, Typography
Deliverables
Activation Materials, Brand Identity
Produced while working at Boys+Girls
Role
Art Direction, Design, Typography
Deliverables
Activation Materials, Brand Identity
Produced while working at Boys+Girls
Role
Art Direction, Design, Typography
Deliverables
Activation Materials, Brand Identity
Produced while working at Boys+Girls
Role
Art Direction, Design, Typography
Deliverables
Activation Materials, Brand Identity
Produced while working at Boys+Girls
The path to a new identity.
To create the identity for the Samsung Maze, I created a working maze graphic, which surrounded a bespoke typographic mark intended to mimic the maze itself. This simple graphic approach lent itself easily to applications from the mirrored maze itself to wristbands, apparel and promotional posters alike.
The path to a new identity.
To create the identity for the Samsung Maze, I created a working maze graphic, which surrounded a bespoke typographic mark intended to mimic the maze itself. This simple graphic approach lent itself easily to applications from the mirrored maze itself to wristbands, apparel and promotional posters alike.
The path to a new identity.
To create the identity for the Samsung Maze, I created a working maze graphic, which surrounded a bespoke typographic mark intended to mimic the maze itself. This simple graphic approach lent itself easily to applications from the mirrored maze itself to wristbands, apparel and promotional posters alike.
The path to a new identity.
To create the identity for the Samsung Maze, I created a working maze graphic, which surrounded a bespoke typographic mark intended to mimic the maze itself. This simple graphic approach lent itself easily to applications from the mirrored maze itself to wristbands, apparel and promotional posters alike.
The path to a new identity.
To create the identity for the Samsung Maze, I created a working maze graphic, which surrounded a bespoke typographic mark intended to mimic the maze itself. This simple graphic approach lent itself easily to applications from the mirrored maze itself to wristbands, apparel and promotional posters alike.
