Breaking ground with breakthrough music acts.
Three is all about bringing people together, not just through technology, but music as well. As sponsor of some of Ireland’s biggest music festivals, not to mention the largest music venue in Ireland, Three has been a force in Irish music for some time. But it wasn’t enough to stick their name on the side of a building: Three wanted to make a meaningful contribution to the Irish music scene.
Breaking ground with breakthrough music acts.
Three is all about bringing people together, not just through technology, but music as well. As sponsor of some of Ireland’s biggest music festivals, not to mention the largest music venue in Ireland, Three has been a force in Irish music for some time. But it wasn’t enough to stick their name on the side of a building: Three wanted to make a meaningful contribution to the Irish music scene.
Breaking ground with breakthrough music acts.
Three is all about bringing people together, not just through technology, but music as well. As sponsor of some of Ireland’s biggest music festivals, not to mention the largest music venue in Ireland, Three has been a force in Irish music for some time. But it wasn’t enough to stick their name on the side of a building: Three wanted to make a meaningful contribution to the Irish music scene.
Breaking ground with breakthrough music acts.
Three is all about bringing people together, not just through technology, but music as well. As sponsor of some of Ireland’s biggest music festivals, not to mention the largest music venue in Ireland, Three has been a force in Irish music for some time. But it wasn’t enough to stick their name on the side of a building: Three wanted to make a meaningful contribution to the Irish music scene.
Breaking ground with breakthrough acts.
Three is all about bringing people together, not just through technology, but music as well. As sponsor of some of Ireland’s biggest music festivals, not to mention the largest music venue in Ireland, Three has been a force in Irish music for some time. But it wasn’t enough to stick their name on the side of a building: Three wanted to make a meaningful contribution to the Irish music scene.
Role
Art Direction, Design, Typography
Deliverables
Experiential Graphics, Visual Language
Produced while working at Boys+Girls
Role
Art Direction, Design, Typography
Deliverables
Experiential Graphics, Visual Language
Produced while working at Boys+Girls
Role
Art Direction, Design, Typography
Deliverables
Experiential Graphics, Visual Language
Produced while working at Boys+Girls
Role
Art Direction, Design, Typography
Deliverables
Experiential Graphics, Visual Language
Produced while working at Boys+Girls
Role
Art Direction, Design, Typography
Deliverables
Experiential Graphics, Visual Language
Produced while working at Boys+Girls
Creating culture. Not ads.
Instead of making a series of chest-beating ads that talked about Three’s music credentials, our idea was to use their platform to help launch three Irish acts on the world stage. Authenticity is hugely important when it comes to music, so we decided to help these acts break out in the most native way possible – music videos on YouTube.
The #MadeByMusic platform was designed to champion emerging Irish music acts, and to celebrate the power of music to connect people.
As part of the campaign, we collaborated with three Irish artists alongside three Irish directors to create three visually arresting music videos – each one celebrating a unique connection that’s ‘Made By Music’. We then threw the weight of Three’s media spend behind each artist, introducing them to a wider audience and giving them a platform to take their music to the next stage.
Creating culture. Not ads.
Instead of making a series of chest-beating ads that talked about Three’s music credentials, our idea was to use their platform to help launch three Irish acts on the world stage. Authenticity is hugely important when it comes to music, so we decided to help these acts break out in the most native way possible – music videos on YouTube.
The #MadeByMusic platform was designed to champion emerging Irish music acts, and to celebrate the power of music to connect people.
As part of the campaign, we collaborated with three Irish artists alongside three Irish directors to create three visually arresting music videos – each one celebrating a unique connection that’s ‘Made By Music’. We then threw the weight of Three’s media spend behind each artist, introducing them to a wider audience and giving them a platform to take their music to the next stage.
Creating culture. Not ads.
Instead of making a series of chest-beating ads that talked about Three’s music credentials, our idea was to use their platform to help launch three Irish acts on the world stage. Authenticity is hugely important when it comes to music, so we decided to help these acts break out in the most native way possible – music videos on YouTube.
The #MadeByMusic platform was designed to champion emerging Irish music acts, and to celebrate the power of music to connect people.
As part of the campaign, we collaborated with three Irish artists alongside three Irish directors to create three visually arresting music videos – each one celebrating a unique connection that’s ‘Made By Music’. We then threw the weight of Three’s media spend behind each artist, introducing them to a wider audience and giving them a platform to take their music to the next stage.
Creating culture. Not ads.
Instead of making a series of chest-beating ads that talked about Three’s music credentials, our idea was to use their platform to help launch three Irish acts on the world stage. Authenticity is hugely important when it comes to music, so we decided to help these acts break out in the most native way possible – music videos on YouTube. The #MadeByMusic platform was designed to champion emerging Irish music acts, and to celebrate the power of music to connect people.
As part of the campaign, we collaborated with three Irish artists alongside three Irish directors to create three visually arresting music videos – each one celebrating a unique connection that’s ‘Made By Music’. We then threw the weight of Three’s media spend behind each artist, introducing them to a wider audience and giving them a platform to take their music to the next stage.
Creating culture. Not ads.
Instead of making a series of chest-beating ads that talked about Three’s music credentials, our idea was to use their platform to help launch three Irish acts on the world stage. Authenticity is hugely important when it comes to music, so we decided to help these acts break out in the most native way possible – music videos on YouTube.
The #MadeByMusic platform was designed to champion emerging Irish music acts, and to celebrate the power of music to connect people.
As part of the campaign, we collaborated with three Irish artists alongside three Irish directors to create three visually arresting music videos – each one celebrating a unique connection that’s ‘Made By Music’. We then threw the weight of Three’s media spend behind each artist, introducing them to a wider audience and giving them a platform to take their music to the next stage.
Hitting the right notes visually.
Three unique music videos each needed to feel like they were coming from the same source. We created a striking design language that visually referenced music in memorable ways.
To bring a sense of rhythm and energy to our graphics, we employed glitches to the typography and branding. We introduced scan-lines through the type drawn from both the large-format screens that are common at live music events and the kind of low-budget music videos a breakthrough act might produce themselves. And we added a vivid taste of Three through the bright stage lighting of live gigs.
The result was a distinct visual language for Three’s Made by Music campaign drawn from the experience of live music events. The instantly recognisable graphics unified the disparate music videos, carrying them as part of a cohesive digital-first campaign.
Hitting the right notes visually.
Three unique music videos each needed to feel like they were coming from the same source. We created a striking design language that visually referenced music in memorable ways.
To bring a sense of rhythm and energy to our graphics, we employed glitches to the typography and branding. We introduced scan-lines through the type drawn from both the large-format screens that are common at live music events and the kind of low-budget music videos a breakthrough act might produce themselves. And we added a vivid taste of Three through the bright stage lighting of live gigs.
The result was a distinct visual language for Three’s Made by Music campaign drawn from the experience of live music events. The instantly recognisable graphics unified the disparate music videos, carrying them as part of a cohesive digital-first campaign.
Hitting the right notes visually.
Three unique music videos each needed to feel like they were coming from the same source. We created a striking design language that visually referenced music in innately memorable ways.
To bring a sense of rhythm and energy to our graphics, we employed glitches to the typography and branding. We introduced scan-lines through the type drawn from both the large-format screens that are common at live music events and the kind of low-budget music videos a breakthrough act might produce themselves. And we added a vivid taste of Three through the bright stage lighting of live gigs.
The result was a distinct visual language for Three’s Made by Music campaign drawn from the experience of live music events. The instantly recognisable graphics unified the disparate music videos, carrying them as part of a cohesive digital-first campaign.
Hitting the right notes visually.
Three unique music videos each needed to feel like they were coming from the same source. We created a striking design language that visually referenced music in memorable ways.
To bring a sense of rhythm and energy to our graphics, we employed glitches to the typography and branding. We introduced scan-lines through the type drawn from both the large-format screens that are common at live music events and the kind of low-budget music videos a breakthrough act might produce themselves. And we added a vivid taste of Three through the bright stage lighting of live gigs.
The result was a distinct visual language for Three’s Made by Music campaign drawn from the experience of live music events. The instantly recognisable graphics unified the disparate music videos, carrying them as part of a cohesive digital-first campaign.
Hitting the right notes visually.
Three unique music videos each needed to feel like they were coming from the same source. We created a striking design language that visually referenced music in memorable ways.
To bring a sense of rhythm and energy to our graphics, we employed glitches to the typography and branding. We introduced scan-lines through the type drawn from both the large-format screens that are common at live music events and the kind of low-budget music videos a breakthrough act might produce themselves. And we added a vivid taste of Three through the bright stage lighting of live gigs.
The result was a distinct visual language for Three’s Made by Music campaign drawn from the experience of live music events. The instantly recognisable graphics unified the disparate music videos, carrying them as part of a cohesive digital-first campaign.
A collaboration Made by Music.
The tracks and films were rapturously received by the music community. The campaign led to all three acts collaborating on an original song that went on to be nominated for ‘Song of the Year’ at the RTÉ Choice Music Prize. They even performed together at Electric Picnic at the #MadebyMusic Base, Three’s experiential venue at Ireland’s premier music festival.
A collaboration Made by Music.
The tracks and films were rapturously received by the music community. The campaign led to all three acts collaborating on an original song that went on to be nominated for ‘Song of the Year’ at the RTÉ Choice Music Prize. They even performed together at Electric Picnic at the #MadebyMusic Base, Three’s experiential venue at Ireland’s premier music festival.
A collaboration Made by Music.
The tracks and films were rapturously received by the music community. The campaign led to all three acts collaborating on an original song that went on to be nominated for ‘Song of the Year’ at the RTÉ Choice Music Prize. They even performed together at Electric Picnic at the #MadebyMusic Base, Three’s experiential venue at Ireland’s premier music festival.
A collaboration Made by Music.
The tracks and films were rapturously received by the music community. The campaign led to all three acts collaborating on an original song that went on to be nominated for ‘Song of the Year’ at the RTÉ Choice Music Prize. They even performed together at Electric Picnic at the #MadebyMusic Base, Three’s experiential venue at Ireland’s premier music festival.
A collaboration Made by Music.
The tracks and films were rapturously received by the music community. The campaign led to all three acts collaborating on an original song that went on to be nominated for ‘Song of the Year’ at the RTÉ Choice Music Prize. They even performed together at Electric Picnic at the #MadebyMusic Base, Three’s experiential venue at Ireland’s premier music festival.
Finely tuned results.
At a time when the music industry seems beset by misfortune, our Three’s #MadebyMusic platform has been a major success story. It’s managed to break the world record for ad views on YouTube not once but twice, even knocking Beyoncé and Jay-Z from the prized number one spot. It also had a life on Spotify, receiving more than 3 million listens on the streaming service alone.
The campaign was so successful that the organisers of the Cannes Lions festival asked us to discuss it on-stage in June 2019 – the only Irish campaign to do so.
Music to our ears!
Finely tuned results.
At a time when the music industry seems beset by misfortune, our Three’s #MadebyMusic platform has been a major success story. It’s managed to break the world record for ad views on YouTube not once but twice, even knocking Beyoncé and Jay-Z from the prized number one spot. It also had a life on Spotify, receiving more than 3 million listens on the streaming service alone.
The campaign was so successful that the organisers of the Cannes Lions festival asked us to discuss it on-stage in June 2019 – the only Irish campaign to do so.
Music to our ears!
Finely tuned results.
At a time when the music industry seems beset by misfortune, our Three’s #MadebyMusic platform has been a major success story. It’s managed to break the world record for ad views on YouTube not once but twice, even knocking Beyoncé and Jay-Z from the prized number one spot. It also had a life on Spotify, receiving more than 3 million listens on the streaming service alone.
The campaign was so successful that the organisers of the Cannes Lions festival asked us to discuss it on-stage in June 2019 – the only Irish campaign to do so.
Music to our ears!
Finely tuned results.
At a time when the music industry seems beset by misfortune, our Three’s #MadebyMusic platform has been a major success story. It’s managed to break the world record for ad views on YouTube not once but twice, even knocking Beyoncé and Jay-Z from the prized number one spot. It also had a life on Spotify, receiving more than 3 million listens on the streaming service alone.
The campaign was so successful that the organisers of the Cannes Lions festival asked us to discuss it on-stage in June 2019 – the only Irish campaign to do so. Music to our ears!
Finely tuned results.
At a time when the music industry seems beset by misfortune, our Three’s #MadebyMusic platform has been a major success story. It’s managed to break the world record for ad views on YouTube not once but twice, even knocking Beyoncé and Jay-Z from the number one spot. It also had a life on Spotify, receiving more than 3 million listens on the streaming service alone.
The campaign was so successful that the organisers of the Cannes Lions festival asked us to discuss it on-stage in June 2019 – the only Irish campaign to do so.
Music to our ears!
