The unwanted son of a pitch.
Pitching for new business is a necessary evil in the Graphic Design and Advertising industries. Every now and again, a project comes up that everyone really wants to win. Alas, there can only ever be one winner and, in the case of The Hugh Lane Gallery rebrand project, we were unfortunately on the losing side.
However, when the work created to try to win the business was as good a piece of design as I have ever created, I felt it would be a shame to leave it on the cutting room floor. So, this case study showcases the pitch response in all its glory, unwanted and unloved because, why the hell not?!
The unwanted son of a pitch.
Pitching for new business is a necessary evil in the Graphic Design and Advertising industries. Every now and again, a project comes up that everyone really wants to win. Alas, there can only ever be one winner and, in the case of The Hugh Lane Gallery rebrand project, we were unfortunately on the losing side.
However, when the work created to try to win the business was as good a piece of design as I have ever created, I felt it would be a shame to leave it on the cutting room floor. So, this case study showcases the pitch response in all its glory, unwanted and unloved because, why the hell not?!
The unwanted son of a pitch.
Pitching for new business is a necessary evil in the Graphic Design and Advertising industries. Every now and again, a project comes up that everyone really wants to win. Alas, there can only ever be one winner and, in the case of The Hugh Lane Gallery rebrand project, we were unfortunately on the losing side.
However, when the work created to try to win the business was as good a piece of design as I have ever created, I felt it would be a shame to leave it on the cutting room floor. So, this case study showcases the pitch response in all its glory, unwanted and unloved because, why the hell not?!
The unwanted son of a pitch.
Pitching for new business is a necessary evil in the Graphic Design and Advertising industries. Every now and again, a project comes up that everyone really wants to win. Alas, there can only ever be one winner and, in the case of The Hugh Lane Gallery rebrand project, we were unfortunately on the losing side.
However, when the work created to try to win the business was as good a piece of design as I have ever created, I felt it would be a shame to leave it on the cutting room floor. So, this case study showcases the pitch response in all its glory, unwanted and unloved because, why the hell not?!
The unwanted son of a pitch.
Pitching for new business is a necessary evil in the Graphic Design and Advertising industries. Every now and again, a project comes up that everyone really wants to win. Alas, there can only ever be one winner and, in the case of The Hugh Lane Gallery rebrand project, we were unfortunately on the losing side.
However, when the work created to try to win the business was as good a piece of design as I have ever created, I felt it would be a shame to leave it on the cutting room floor. So, this case study showcases the pitch response in all its glory, unwanted and unloved because, why the hell not?!
Role
Branding, Design
Deliverables
Brand Identity, Collateral, Merchandise, Website
Produced while working at Boys+Girls
Role
Branding, Design
Deliverables
Brand Identity, Collateral, Merchandise, Website
Produced while working at Boys+Girls
Role
Branding, Design
Deliverables
Brand Identity, Collateral, Merchandise, Website
Produced while working at Boys+Girls
Role
Branding, Design
Deliverables
Brand Identity, Collateral, Merchandise, Website
Produced while working at Boys+Girls
Role
Branding, Design
Deliverables
Brand Identity, Collateral, Merchandise, Website
Produced while working at Boys+Girls
An iconic brand identity for one of Dublin’s greatest characters.
Sir Hugh Lane was the driving force behind bringing modern art to Ireland. Described as a “dazzling, mercurial picture dealer and picture lover,” he strove to share his passion for art with the people of his homeland. Although, sadly, he didn’t live to see his own gallery, his legacy lives on through the incredible collections of artworks in a true institution both in the heart of the capital and the hearts of the nation.
The identity for The Hugh Lane Gallery needed to represent the man behind the legacy while encapsulating both his love of art and his true joy in sharing it with his people.
An iconic brand identity for one of Dublin’s greatest characters.
Sir Hugh Lane was the driving force behind bringing modern art to Ireland. Described as a “dazzling, mercurial picture dealer and picture lover,” he strove to share his passion for art with the people of his homeland. Although, sadly, he didn’t live to see his own gallery, his legacy lives on through the incredible collections of artworks in a true institution both in the heart of the capital and the hearts of the nation.
The identity for The Hugh Lane Gallery needed to represent the man behind the legacy while encapsulating both his love of art and his true joy in sharing it with his people.
An iconic brand identity for one of Dublin’s greatest characters.
Sir Hugh Lane was the driving force behind bringing modern art to Ireland. Described as a “dazzling, mercurial picture dealer and picture lover,” he strove to share his passion for art with the people of his homeland. Although, sadly, he didn’t live to see his own gallery, his legacy lives on through the incredible collections of artworks in a true institution both in the heart of the capital and the hearts of the nation.
The identity for The Hugh Lane Gallery needed to represent the man behind the legacy while encapsulating both his love of art and his true joy in sharing it with his people.
An iconic brand identity for one of Dublin’s greatest characters.
Sir Hugh Lane was the driving force behind bringing modern art to Ireland. Described as a “dazzling, mercurial picture dealer and picture lover,” he strove to share his passion for art with the people of his homeland. Although, sadly, he didn’t live to see his own gallery, his legacy lives on through the incredible collections of artworks in a true institution both in the heart of the capital and the hearts of the nation.
The identity for The Hugh Lane Gallery needed to represent the man behind the legacy while encapsulating both his love of art and his true joy in sharing it with his people.
An iconic brand identity for one of Dublin’s greatest characters.
Sir Hugh Lane was the driving force behind bringing modern art to Ireland. Described as a “dazzling, mercurial picture dealer and picture lover,” he strove to share his passion for art with the people of his homeland. Although, sadly, he didn’t live to see his own gallery, his legacy lives on through the incredible collections of artworks in a true institution both in the heart of the capital and the hearts of the nation. The identity for The Hugh Lane Gallery needed to represent the man behind the legacy while encapsulating both his love of art and his true joy in sharing it with his people.
Unblocking a powerful identity system.
Sir Hugh Lane was best known for his benevolent choice to leave some 27 works of art to the people of Dublin on the basis that Dublin City Council would create a gallery for them.
Known as The Lane Legacy, these artworks caused a controversy that exists to this day as the council did not approve his plans for a gallery spanning the width of the River Liffey. And so, frustrated, he decided to leave the 27 paintings to London’s National Gallery before reversing his decision. By signing his initials in a codicil to his Will, he bequeathed them to the people of Dublin once more. The power of his initials amending his Will have been disputed ever since as he passed away before his gallery was built. Today, the paintings are shared between the two galleries.
Our solution elevates his initials to new levels, creating a brand identity that represents the man himself, gives a nod to their intentions to leave the 27 paintings to the people of Dublin and cements Sir Hugh Lane’s deep love of and connection to art for ever more. He is immortalised through a powerful, iconic symbol of art in Dublin City.
Unblocking a powerful identity system.
Sir Hugh Lane was best known for his benevolent choice to leave some 27 works of art to the people of Dublin on the basis that Dublin City Council would create a gallery for them.
Known as The Lane Legacy, these artworks caused a controversy that exists to this day as the council did not approve his plans for a gallery spanning the width of the River Liffey. And so, frustrated, he decided to leave the 27 paintings to London’s National Gallery before reversing his decision. By signing his initials in a codicil to his Will, he bequeathed them to the people of Dublin once more. The power of his initials amending his Will have been disputed ever since as he passed away before his gallery was built. Today, the paintings are shared between the two galleries.
Our solution elevates his initials to new levels, creating a brand identity that represents the man himself, gives a nod to their intentions to leave the 27 paintings to the people of Dublin and cements Sir Hugh Lane’s deep love of and connection to art for ever more. He is immortalised through a powerful, iconic symbol of art in Dublin City.
Unblocking a powerful identity system.
Sir Hugh Lane was best known for his benevolent choice to leave some 27 works of art to the people of Dublin on the basis that Dublin City Council would create a gallery for them.
Known as The Lane Legacy, these artworks caused a controversy that exists to this day as the council did not approve his plans for a gallery spanning the width of the River Liffey. And so, frustrated, he decided to leave the 27 paintings to London’s National Gallery before reversing his decision. By signing his initials in a codicil to his Will, he bequeathed them to the people of Dublin once more. The power of his initials amending his Will have been disputed ever since as he passed away before his gallery was built. Today, the paintings are shared between the two galleries.
Our solution elevates his initials to new levels, creating a brand identity that represents the man himself, gives a nod to their intentions to leave the 27 paintings to the people of Dublin and cements Sir Hugh Lane’s deep love of and connection to art for ever more. He is immortalised through a powerful, iconic symbol of art in Dublin City.
Unblocking a powerful identity system.
Sir Hugh Lane was best known for his benevolent choice to leave some 27 works of art to the people of Dublin on the basis that Dublin City Council would create a gallery for them.
Known as The Lane Legacy, these artworks caused a controversy that exists to this day as the council did not approve his plans for a gallery spanning the width of the River Liffey. And so, frustrated, he decided to leave the 27 paintings to London’s National Gallery before reversing his decision. By signing his initials in a codicil to his Will, he bequeathed them to the people of Dublin once more. The power of his initials amending his Will have been disputed ever since as he passed away before his gallery was built. Today, the paintings are shared between the two galleries.
Our solution elevates his initials to new levels, creating a brand identity that represents the man himself, gives a nod to their intentions to leave the 27 paintings to the people of Dublin and cements Sir Hugh Lane’s deep love of and connection to art for ever more. He is immortalised through a powerful, iconic symbol of art in Dublin City.
Unblocking a powerful identity system.
Sir Hugh Lane was best known for his benevolent choice to leave some 27 works of art to the people of Dublin on the basis that Dublin City Council would create a gallery for them.
Known as The Lane Legacy, these artworks caused a controversy that exists to this day as the council did not approve his plans for a gallery spanning the width of the River Liffey. And so, frustrated, he decided to leave the 27 paintings to London’s National Gallery before reversing his decision. By signing his initials in a codicil to his Will, he bequeathed them to the people of Dublin once more. The power of his initials amending his Will have been disputed ever since as he passed away before his gallery was built. Today, the paintings are shared between the two galleries.
Our solution elevates his initials to new levels, creating a brand identity that represents the man himself, gives a nod to their intentions to leave the 27 paintings to the people of Dublin and cements Sir Hugh Lane’s deep love of and connection to art for ever more. He is immortalised through a powerful, iconic symbol of art in Dublin City.
A dynamic mark for a dynamic brand.
Our mark is highly flexible with simple, bold elements that can work together or apart from one another. The full stop that we have revealed in our new brand mark becomes the element that starts the conversation rather than finishes it. Now forever connected to Sir Hugh Lane, it is a hugely important part of his new ‘HL’ monogram.
By pushing forward the full stop device, it is as if Sir Hugh Lane is offering part of himself to us. He is sharing his love of art with us and inviting us to experience it for ourselves.
A dynamic mark for a dynamic brand.
Our mark is highly flexible with simple, bold elements that can work together or apart from one another. The full stop that we have revealed in our new brand mark becomes the element that starts the conversation rather than finishes it. Now forever connected to Sir Hugh Lane, it is a hugely important part of his new ‘HL’ monogram.
By pushing forward the full stop device, it is as if Sir Hugh Lane is offering part of himself to us. He is sharing his love of art with us and inviting us to experience it for ourselves.
A dynamic mark for a dynamic brand.
Our mark is highly flexible with simple, bold elements that can work together or apart from one another. The full stop that we have revealed in our new brand mark becomes the element that starts the conversation rather than finishes it. Now forever connected to Sir Hugh Lane, it is a hugely important part of his new ‘HL’ monogram.
By pushing forward the full stop device, it is as if Sir Hugh Lane is offering part of himself to us. He is sharing his love of art with us and inviting us to experience it for ourselves.
A dynamic mark for a dynamic brand.
Our mark is highly flexible with simple, bold elements that can work together or apart from one another. The full stop that we have revealed in our new brand mark becomes the element that starts the conversation rather than finishes it. Now forever connected to Sir Hugh Lane, it is a hugely important part of his new ‘HL’ monogram.
By pushing forward the full stop device, it is as if Sir Hugh Lane is offering part of himself to us. He is sharing his love of art with us and inviting us to experience it for ourselves.
A dynamic mark for a dynamic brand.
Our mark is highly flexible with simple, bold elements that can work together or apart from one another. The full stop that we have revealed in our new brand mark becomes the element that starts the conversation rather than finishes it. Now forever connected to Sir Hugh Lane, it is a hugely important part of his new ‘HL’ monogram.
By pushing forward the full stop device, it is as if Sir Hugh Lane is offering part of himself to us. He is sharing his love of art with us and inviting us to experience it for ourselves.
A deep connection to art.
The full stop device becomes the aperture to contain the art Sir Hugh Lane wanted to share or acts as a direct link to it, allowing the viewer to experience the art he loved for ourselves. It can flex to hold messaging from the very name of our gallery to exhibition information, headlines in our comms. and beyond.
Its use is forever connected to the art he loved or the lively conversation around it no matter the touchpoint.
A deep connection to art.
The full stop device becomes the aperture to contain the art Sir Hugh Lane wanted to share or acts as a direct link to it, allowing the viewer to experience the art he loved for ourselves. It can flex to hold messaging from the very name of our gallery to exhibition information, headlines in our comms. and beyond.
Its use is forever connected to the art he loved or the lively conversation around it no matter the touchpoint.
A deep connection to art.
The full stop device becomes the aperture to contain the art Sir Hugh Lane wanted to share or acts as a direct link to it, allowing the viewer to experience the art he loved for ourselves. It can flex to hold messaging from the very name of our gallery to exhibition information, headlines in our comms. and beyond.
Its use is forever connected to the art he loved or the lively conversation around it no matter the touchpoint.
A deep connection to art.
The full stop device becomes the aperture to contain the art Sir Hugh Lane wanted to share or acts as a direct link to it, allowing the viewer to experience the art he loved for ourselves. It can flex to hold messaging from the very name of our gallery to exhibition information, headlines in our comms. and beyond.
Its use is forever connected to the art he loved or the lively conversation around it no matter the touchpoint.
A deep connection to art.
The full stop device becomes the aperture to contain the art Sir Hugh Lane wanted to share or acts as a direct link to it, allowing the viewer to experience the art he loved for ourselves. It can flex to hold messaging from the very name of our gallery to exhibition information, headlines in our comms. and beyond.
Its use is forever connected to the art he loved or the lively conversation around it no matter the touchpoint.
A bold visual language that’s easy on the eye.
The brand has been given a distinctive personality that’s instantly understandable and highly recognisable while being entirely unapologetic — just like the man behind the hallowed Dublin art institution. The simple brand mark works at all scales and sizes across everything from printed materials to wayfinding devices and beyond.
A bold visual language that’s easy on the eye.
The brand has been given a distinctive personality that’s instantly understandable and highly recognisable while being entirely unapologetic — just like the man behind the hallowed Dublin art institution. The simple brand mark works at all scales and sizes across everything from printed materials to wayfinding devices and beyond.
A bold visual language that’s easy on the eye.
The brand has been given a distinctive personality that’s instantly understandable and highly recognisable while being entirely unapologetic — just like the man behind the hallowed Dublin art institution. The simple brand mark works at all scales and sizes across everything from printed materials to wayfinding devices and beyond.
A bold visual language that’s easy on the eye.
The brand has been given a distinctive personality that’s instantly understandable and highly recognisable while being entirely unapologetic — just like the man behind the hallowed Dublin art institution. The simple brand mark works at all scales and sizes across everything from printed materials to wayfinding devices and beyond.
A bold visual language that’s easy on the eye.
The brand has been given a distinctive personality that’s instantly understandable and highly recognisable while being entirely unapologetic — just like the man behind the hallowed Dublin art institution. The simple brand mark works at all scales and sizes across everything from printed materials to wayfinding devices and beyond.
Curating the online experience.
A more refined digital experience brings art lovers closer to the feeling of visiting the gallery while the contemporary design approach brings the brand right up to date.
Curating the online experience.
A more refined digital experience brings art lovers closer to the feeling of visiting the gallery while the contemporary design approach brings the brand right up to date.
Curating the online experience.
A more refined digital experience brings art lovers closer to the feeling of visiting the gallery while the contemporary design approach brings the brand right up to date.
Curating the online experience.
A more refined digital experience brings art lovers closer to the feeling of visiting the gallery while the contemporary design approach brings the brand right up to date.
Curating the online experience.
A more refined digital experience brings art lovers closer to the feeling of visiting the gallery while the contemporary design approach brings the brand right up to date.
The Art of the City.
The brand comes to life through its bold and striking application to feel right at home in the heart of the city as well as the hearts of its people. The brand line plays on this while appealing to the cheeky ideals of Dubliners and the wider Irish audience alike.
The visual language represents Sir Hugh Lane’s deep love of art and generous passion for bringing it to as wide an audience as possible. It’s unmistakably Sir Hugh and, although it never made it past pitch stage, I feel it perfectly represented the man himself. It’s just a shame it ultimately wasn’t successful.
The Art of the City.
The brand comes to life through its bold and striking application to feel right at home in the heart of the city as well as the hearts of its people. The brand line plays on this while appealing to the cheeky ideals of Dubliners and the wider Irish audience alike.
The visual language represents Sir Hugh Lane’s deep love of art and generous passion for bringing it to as wide an audience as possible. It’s unmistakably Sir Hugh and, although it never made it past pitch stage, I feel it perfectly represented the man himself. It’s just a shame it ultimately wasn’t successful.
The Art of the City.
The brand comes to life through its bold and striking application to feel right at home in the heart of the city as well as the hearts of its people. The brand line plays on this while appealing to the cheeky ideals of Dubliners and the wider Irish audience alike.
The visual language represents Sir Hugh Lane’s deep love of art and generous passion for bringing it to as wide an audience as possible. It’s unmistakably Sir Hugh and, although it never made it past pitch stage, I feel it perfectly represented the man himself. It’s just a shame it ultimately wasn’t successful.
The Art of the City.
The brand comes to life through its bold and striking application to feel right at home in the heart of the city as well as the hearts of its people. The brand line plays on this while appealing to the cheeky ideals of Dubliners and the wider Irish audience alike.
The visual language represents Sir Hugh Lane’s deep love of art and generous passion for bringing it to as wide an audience as possible. It’s unmistakably Sir Hugh and, although it never made it past pitch stage, I feel it perfectly represented the man himself. It’s just a shame it ultimately wasn’t successful.
The Art of the City.
The brand comes to life through its bold and striking application to feel right at home in the heart of the city as well as the hearts of its people. The brand line plays on this while appealing to the cheeky ideals of Dubliners and the wider Irish audience alike.
The visual language represents Sir Hugh Lane’s deep love of art and generous passion for bringing it to as wide an audience as possible. It’s unmistakably Sir Hugh and, although it never made it past pitch stage, I feel it perfectly represented the man himself. It’s just a shame it ultimately wasn’t successful.
