Diving head first into luxury.
Seaweed & Saltwater is a new and iconic lifestyle brand, exemplary in the world of holiday destinations, whose aesthetic is rooted in quality, tradition and craft. Aimed at those who love the wild, coastal outdoors, the brand ambition is rooted in the experience of being in nature and by the sea.
The startup plans to bring people closer to this coastal experience through a celebration of creativity and artistic expression, its holiday rental properties, and its consumer products.
Diving head first into luxury.
Seaweed & Saltwater is a new and iconic lifestyle brand, exemplary in the world of holiday destinations, whose aesthetic is rooted in quality, tradition and craft. Aimed at those who love the wild, coastal outdoors, the brand ambition is rooted in the experience of being in nature and by the sea.
The startup plans to bring people closer to this coastal experience through a celebration of creativity and artistic expression, its holiday rental properties, and its consumer products.
Diving head first into luxury.
Seaweed & Saltwater is a new and iconic lifestyle brand, exemplary in the world of holiday destinations, whose aesthetic is rooted in quality, tradition and craft. Aimed at those who love the wild, coastal outdoors, the brand ambition is rooted in the experience of being in nature and by the sea.
The startup plans to bring people closer to this coastal experience through a celebration of creativity and artistic expression, its holiday rental properties, and its consumer products.
Diving head first into luxury.
Seaweed & Saltwater is a new and iconic lifestyle brand, exemplary in the world of holiday destinations, whose aesthetic is rooted in quality, tradition and craft. Aimed at those who love the wild, coastal outdoors, the brand ambition is rooted in the experience of being in nature and by the sea.
The startup plans to bring people closer to this coastal experience through a celebration of creativity and artistic expression, its holiday rental properties, and its consumer products.
Diving head first into luxury.
Seaweed & Saltwater is a new and iconic lifestyle brand, exemplary in the world of holiday destinations, whose aesthetic is rooted in quality, tradition and craft. Aimed at those who love the wild, coastal outdoors, the brand ambition is rooted in the experience of being in nature and by the sea.
The startup plans to bring people closer to this coastal experience through a celebration of creativity and artistic expression, its holiday rental properties, and its consumer products.
Role
Advertising, Branding, Design
Deliverables
Brand Identity, Collateral, Website
Produced while working at Boys+Girls
Role
Branding, Design
Deliverables
Brand Identity, Collateral, Website
Role
Branding, Design
Deliverables
Brand Identity, Collateral, Website
Role
Branding, Design
Deliverables
Brand Identity, Collateral, Website
Role
Branding, Design
Deliverables
Brand Identity, Collateral, Website
A name that calmly evokes the ocean.
The evocative name of Seaweed & Saltwater instantly transports us to the seaside. The alliteration of the ‘S’ and ‘W’ characters in each word makes the name a joy to say and the repetition of them makes the name memorable. The challenge of the name is its length but this can be transformed into a virtue as it suggests a solidity while each word conveys a different meaning associated with the coastal outdoors.
A characterful display typeface called Grand Slang was chosen as its characterful forms were reminiscent of the organic forms of leaves of seaweed. The typeface formed the basis of the identity and was also used to create a bespoke ambigram using two ‘S’ characters that flow into one another. A broad suite of brand assets was created using Grand Slang in combination with Söhne and Söhne Breit.
A name that calmly evokes the ocean.
The evocative name of Seaweed & Saltwater instantly transports us to the seaside. The alliteration of the ‘S’ and ‘W’ characters in each word makes the name a joy to say and the repetition of them makes the name memorable. The challenge of the name is its length but this can be transformed into a virtue as it suggests a solidity while each word conveys a different meaning associated with the coastal outdoors.
A characterful display typeface called Grand Slang was chosen as its characterful forms were reminiscent of the organic forms of leaves of seaweed. The typeface formed the basis of the identity and was also used to create a bespoke ambigram using two ‘S’ characters that flow into one another. A broad suite of brand assets was created using Grand Slang in combination with Söhne and Söhne Breit.
A name that calmly evokes the ocean.
The evocative name of Seaweed & Saltwater instantly transports us to the seaside. The alliteration of the ‘S’ and ‘W’ characters in each word makes the name a joy to say and the repetition of them makes the name memorable. The challenge of the name is its length but this can be transformed into a virtue as it suggests a solidity while each word conveys a different meaning associated with the coastal outdoors.
A characterful display typeface called Grand Slang was chosen as its characterful forms were reminiscent of the organic forms of leaves of seaweed. The typeface formed the basis of the identity and was also used to create a bespoke ambigram using two ‘S’ characters that flow into one another. A broad suite of brand assets was created using Grand Slang in combination with Söhne and Söhne Breit.
A name that calmly evokes the ocean.
The evocative name of Seaweed & Saltwater instantly transports us to the seaside. The alliteration of the ‘S’ and ‘W’ characters in each word makes the name a joy to say and the repetition of them makes the name memorable. The challenge of the name is its length but this can be transformed into a virtue as it suggests a solidity while each word conveys a different meaning associated with the coastal outdoors.
A characterful display typeface called Grand Slang was chosen as its characterful forms were reminiscent of the organic forms of leaves of seaweed. The typeface formed the basis of the identity and was also used to create a bespoke ambigram using two ‘S’ characters that flow into one another. A broad suite of brand assets was created using Grand Slang in combination with Söhne and Söhne Breit.
A name that calmly evokes the ocean.
The evocative name of Seaweed & Saltwater instantly transports us to the seaside. The alliteration of the ‘S’ and ‘W’ characters in each word makes the name a joy to say and the repetition of them makes the name memorable. The challenge of the name is its length but this can be transformed into a virtue as it suggests a solidity while each word conveys a different meaning associated with the coastal outdoors.
A characterful display typeface called Grand Slang was chosen as its characterful forms were reminiscent of the organic forms of leaves of seaweed. The typeface formed the basis of the identity and was also used to create a bespoke ambigram using two ‘S’ characters that flow into one another. A broad suite of brand assets was created using Grand Slang in combination with Söhne and Söhne Breit.
Don’t splash about. Show some restraint.
The Seaweed & Saltwater brand operates in a premium space — the holiday rental properties are stunning examples of contemporary architecture located in stunning coastal locales. Their interiors have been carefully curated with a restrained touch and are filled with beautiful products that are available for visitors to own.
The brand represents a coastal lifestyle that can be taken to homes far away from the sea. The application of the brand uses a similar restrained approach to create a premium feel across all touchpoints from its online presence to its range of luxury branded products.
Don’t splash about. Show some restraint.
The Seaweed & Saltwater brand operates in a premium space — the holiday rental properties are stunning examples of contemporary architecture located in stunning coastal locales. Their interiors have been carefully curated with a restrained touch and are filled with beautiful products that are available for visitors to own.
The brand represents a coastal lifestyle that can be taken to homes far away from the sea. The application of the brand uses a similar restrained approach to create a premium feel across all touchpoints from its online presence to its range of luxury branded products.
Don’t splash about. Show some restraint.
The Seaweed & Saltwater brand operates in a premium space — the holiday rental properties are stunning examples of contemporary architecture located in stunning coastal locales. Their interiors have been carefully curated with a restrained touch and are filled with beautiful products that are available for visitors to own.
The brand represents a coastal lifestyle that can be taken to homes far away from the sea. The application of the brand uses a similar restrained approach to create a premium feel across all touchpoints from its online presence to its range of luxury branded products.
Don’t splash about. Show some restraint.
The Seaweed & Saltwater brand operates in a premium space — the holiday rental properties are stunning examples of contemporary architecture located in stunning coastal locales. Their interiors have been carefully curated with a restrained touch and are filled with beautiful products that are available for visitors to own.
The brand represents a coastal lifestyle that can be taken to homes far away from the sea. The application of the brand uses a similar restrained approach to create a premium feel across all touchpoints from its online presence to its range of luxury branded products.
Don’t splash about. Show some restraint.
The Seaweed & Saltwater brand operates in a premium space — the holiday rental properties are stunning examples of contemporary architecture located in stunning coastal locales. Their interiors have been carefully curated with a restrained touch and are filled with beautiful products that are available for visitors to own.
The brand represents a coastal lifestyle that can be taken to homes far away from the sea. The application of the brand uses a similar restrained approach to create a premium feel across all touchpoints from its online presence to its range of luxury branded products.
