A three-dimensional motion graphics piece created for the new Guns or Knives website. The concept of ‘Dangerous Ideas’ came from the agency’s mantra, ‘Choose Your Weapons’, and is fully realised when the light bulb motif shorts out to reveal our knuckleduster logo.
A three-dimensional motion graphics piece created for the new Guns or Knives website. The concept of ‘Dangerous Ideas’ came from the agency’s mantra, ‘Choose Your Weapons’, and is fully realised when the light bulb motif shorts out to reveal our knuckleduster logo.
A three-dimensional motion graphics piece created for the new Guns or Knives website. The concept of ‘Dangerous Ideas’ came from the agency’s mantra, ‘Choose Your Weapons’, and is fully realised when the light bulb motif shorts out to reveal our knuckleduster logo.
A three-dimensional motion graphics piece created for the new Guns or Knives website. The concept of ‘Dangerous Ideas’ came from the agency’s mantra, ‘Choose Your Weapons’, and is fully realised when the light bulb motif shorts out to reveal our knuckleduster logo.
A three-dimensional motion graphics piece created for the new Guns or Knives website. The concept of ‘Dangerous Ideas’ came from the agency’s mantra, ‘Choose Your Weapons’, and is fully realised when the light bulb motif shorts out to reveal our knuckleduster logo.
Role
Art Direction. 3D Design
Deliverables
Brand Ident Film
Produced while working at Rothco / Guns or Knives
Role
Art Direction, 3D Design
Deliverables
Brand Ident Film
Produced while working at Rothco / Guns or Knives
Role
Art Direction, 3D Design
Deliverables
Brand Ident Film
Produced while working at Rothco / Guns or Knives
Role
Art Direction, 3D Design
Deliverables
Brand Ident Film
Produced while working at Rothco / Guns or Knives
Role
Art Direction, 3D Design
Deliverables
Brand Ident Film
Produced while working at Rothco / Guns or Knives
Let there be light. And dark.
I created the neon sign model in Cinema 4D and collaborated with Darach McHugh to texture, light and animate the piece. The ultra dark and atmospheric sound design was created by Number 4 Audio at Windmill Lane Studios.
I created the neon sign model in Cinema 4D and collaborated with Darach McHugh to texture, light and animate the piece. The ultra dark and atmospheric sound design was created by Number 4 Audio at Windmill Lane Studios.
I created the neon sign model in Cinema 4D and collaborated with Darach McHugh to texture, light and animate the piece. The ultra dark and atmospheric sound design was created by Number 4 Audio at Windmill Lane Studios.
I created the neon sign model in Cinema 4D and collaborated with Darach McHugh to texture, light and animate the piece. The ultra dark and atmospheric sound design was created by Number 4 Audio at Windmill Lane Studios.
Our bold, new identity was crying out for a new home, a place to showcase our work and give people a sense of our agency ethos. We completely overhauled our website, creating a sleek, modern showcase for our work and culture.