A bit of dry humour taking the piss out of a famous American lager to sell a not-so-famous Irish stout.
After the wettest summer in Irish recorded history, we were asked by Murphy's to create a traditional advertising campaign. However, we convinced them that earned media was a much better way to reach the younger audience that lay untapped to them thus far.
In true Irish take-the-mick style, we decided that a smartphone app. giving away free pints was the best way to reach this younger audience. So, the 'When It Rains It Pours' smartphone app. was born.
A bit of dry humour taking the piss out of a famous American lager to sell a not-so-famous Irish stout.
After the wettest summer in Irish recorded history, we were asked by Murphy's to create a traditional advertising campaign. However, we convinced them that earned media was a much better way to reach the younger audience that lay untapped to them thus far.
In true Irish take-the-mick style, we decided that a smartphone app. giving away free pints was the best way to reach this younger audience. So, the ‘When It Rains It Pours’ smartphone app. was born.
A bit of dry humour taking the piss out of a famous American lager to sell a not-so-famous Irish stout.
After the wettest summer in Irish recorded history, we were asked by Murphy's to create a traditional advertising campaign. However, we convinced them that earned media was much a better way to reach the younger audience that lay untapped to them thus far.
In true Irish take-the-mick style, we decided that a smartphone app. giving away free pints was the best way to reach this younger audience. So, the 'When It Rains It Pours' smartphone app. was born.
A bit of dry humour taking the piss out of a famous American lager to sell a not-so-famous Irish stout.
After the wettest summer in Irish recorded history, we were asked by Murphy's to create a traditional advertising campaign. However, we convinced them that earned media was a much better way to reach the younger audience that lay untapped to them thus far.
In true Irish take-the-mick style, we decided that a smartphone app. giving away free pints was the best way to reach this younger audience. So, the 'When It Rains It Pours' smartphone app. was born.
A bit of dry humour taking the piss out of a famous American lager to sell a not-so-famous Irish stout.
After the wettest summer in Irish recorded history, we were asked by Murphy's to create a traditional advertising campaign. However, we convinced them that earned media was a much better way to reach the younger audience that lay untapped to them thus far.
In true Irish take-the-mick style, we decided that a smartphone app. giving away free pints was the best way to reach this younger audience. So, the 'When It Rains It Pours' smartphone app. was born.
Role
Art Direction, Design, UI / UX
Deliverables
UI / UX Design for Mobile App
Produced while working at Publicis
Role
Art Direction, Design, UI / UX
Deliverables
UI / UX Design for Mobile App
Produced while working at Publicis
Role
Art Direction, Design, UI / UX
Deliverables
UI / UX Design for Mobile App
Produced while working at Publicis
Role
Art Direction, Design, UI / UX
Deliverables
UI / UX Design for Mobile App
Produced while working at Publicis
Role
Art Direction, Design, UI / UX
Deliverables
UI / UX Design for Mobile App
Produced while working at Publicis
Big laughs and bigger sales.
In a parody to an app created by Budweiser called the Ice Cold Index, the idea was simple: whenever it rained in Cork — which is a lot — you get a free pint of Murphy's in participating pubs. All you had to do was check the app. to see if it was raining and head on down the local for a tasty pint.
The app. was a huge success with sales of Murphy's increasing as a result. The app won Bronze in the Mobile Application Category at the Cannes Lions 2013 proving that earned vs. owned media was a truly winning approach.
Big laughs and bigger sales.
In a parody to an app created by Budweiser called the Ice Cold Index, the idea was simple: whenever it rained in Cork — which is a lot — you get a free pint of Murphy's in participating pubs. All you had to do was check the app. to see if it was raining and head on down the local for a tasty pint.
The app. was a huge success with sales of Murphy's increasing as a result. The app won Bronze in the Mobile Application Category at the Cannes Lions 2013 proving that earned vs. owned media was a truly winning approach.
Big laughs and bigger sales.
In a parody to an app created by Budweiser called the Ice Cold Index, the idea was simple: whenever it rained in Cork — which is a lot — you get a free pint of Murphy's in participating pubs. All you had to do was check the app. to see if it was raining and head on down the local for a tasty pint.
The app. was a huge success with sales of Murphy's increasing as a result. The app won Bronze in the Mobile Application Category at the Cannes Lions 2013 proving that earned vs. owned media was a truly winning approach.
Big laughs and bigger sales.
In a parody to an app created by Budweiser called the Ice Cold Index, the idea was simple: whenever it rained in Cork — which is a lot — you get a free pint of Murphy's in participating pubs. All you had to do was check the app. to see if it was raining and head on down the local for a tasty pint.
The app. was a huge success with sales of Murphy's increasing as a result. The app won Bronze in the Mobile Application Category at the Cannes Lions 2013 proving that earned vs. owned media was a truly winning approach.
Big laughs and bigger sales.
In a parody to an app created by Budweiser called the Ice Cold Index, the idea was simple: whenever it rained in Cork — which is a lot — you get a free pint of Murphy's in participating pubs. All you had to do was check the app. to see if it was raining and head on down the local for a tasty pint.
The app. was a huge success with sales of Murphy's increasing as a result. The app won Bronze in the Mobile Application Category at the Cannes Lions 2013 proving that earned vs. owned media was a truly winning approach.