A recipe for success.
There are few brands that can evoke deep, nostalgic feelings in us and fewer that can achieve this with as little as a colour. Cadbury’s is one such brand that can.
When we received the brief to create a new advertising campaign for Cadbury”s iconic Dairy Milk range of chocolate bars, we turned to the most recognisable elements of the brand and chose to strip everything else away — including any inkling of brand marks or even the product name.
The result was a powerful unbranded campaign that placed its trust in the power of the Cadbury’s brand to carry it. And it worked! Deliciously so!
A recipe for success.
There are few brands that can evoke deep, nostalgic feelings in us and fewer that can achieve this with as little as a colour. Cadbury’s is one such brand that can.
When we received the brief to create a new advertising campaign for Cadbury”s iconic Dairy Milk range of chocolate bars, we turned to the most recognisable elements of the brand and chose to strip everything else away — including any inkling of brand marks or even the product name.
The result was a powerful unbranded campaign that placed its trust in the power of the Cadbury’s brand to carry it. And it worked! Deliciously so!
A recipe for success.
There are few brands that can evoke deep, nostalgic feelings in us and fewer that can achieve this with as little as a colour. Cadbury’s is one such brand that can.
When we received the brief to create a new advertising campaign for Cadbury”s iconic Dairy Milk range of chocolate bars, we turned to the most recognisable elements of the brand and chose to strip everything else away — including any inkling of brand marks or even the product name.
The result was a powerful unbranded campaign that placed its trust in the power of the Cadbury’s brand to carry it. And it worked! Deliciously so!
A recipe for success.
There are few brands that can evoke deep, nostalgic feelings in us and fewer that can achieve this with as little as a colour. Cadbury’s is one such brand that can.
When we received the brief to create a new advertising campaign for Cadbury”s iconic Dairy Milk range of chocolate bars, we turned to the most recognisable elements of the brand and chose to strip everything else away — including any inkling of brand marks or even the product name.
The result was a powerful unbranded campaign that placed its trust in the power of the Cadbury’s brand to carry it. And it worked! Deliciously so!
A recipe for success.
There are few brands that can evoke deep, nostalgic feelings in us and fewer that can achieve this with as little as a colour. Cadbury’s is one such brand that can.
When we received the brief to create a new advertising campaign for Cadbury”s iconic Dairy Milk range of chocolate bars, we turned to the most recognisable elements of the brand and chose to strip everything else away — including any inkling of brand marks or even the product name.
The result was a powerful unbranded campaign that placed its trust in the power of the Cadbury’s brand to carry it. And it worked! Deliciously so!
Role
Art Direction, Design, Typography
Deliverables
Typography, Outdoor Campaign
Produced while working at Publicis
Role
Art Direction, Design, Typography
Deliverables
Typography, Outdoor Campaign
Produced while working at Publicis
Role
Art Direction, Design, Typography
Deliverables
Typography, Outdoor Campaign
Produced while working at Publicis
Role
Art Direction, Design, Typography
Deliverables
Typography, Outdoor Campaign
Produced while working at Publicis
Role
Art Direction, Design, Typography
Deliverables
Typography, Outdoor Campaign
Produced while working at Publicis
A little taste of the brand.
Over the years, Cadbury’s has created a truly lasting brand through a singular vision delivered consistently. They have taken ownership of the purple colour and offset it with luxurious gold foil paired with white typography that conjurs up images of the milk elements of the milk chocolate itself.
The careful balancing of brand elements over time has been supplanted by something even more potent and powerful – emotional connection. The sight of the brand elements, even in isolation, can stir up the experience of indulging in the decadence of a Cadbury’s Dairy Milk.
We played on this powerful idea of emotional connection by stripping back the brand elements to their barest forms while trusting our audience to recognise the brand even when one wasn’t immediately apparent.
A little taste of the brand.
Over the years, Cadbury’s has created a truly lasting brand through a singular vision delivered consistently. They have taken ownership of the purple colour and offset it with luxurious gold foil paired with white typography that conjurs up images of the milk elements of the milk chocolate itself.
The careful balancing of brand elements over time has been supplanted by something even more potent and powerful – emotional connection. The sight of the brand elements, even in isolation, can stir up the experience of indulging in the decadence of a Cadbury’s Dairy Milk.
We played on this powerful idea of emotional connection by stripping back the brand elements to their barest forms while trusting our audience to recognise the brand even when one wasn’t immediately apparent.
A little taste of the brand.
Over the years, Cadbury’s has created a truly lasting brand through a singular vision delivered consistently. They have taken ownership of the purple colour and offset it with luxurious gold foil paired with white typography that conjurs up images of the milk elements of the milk chocolate itself.
The careful balancing of brand elements over time has been supplanted by something even more potent and powerful – emotional connection. The sight of the brand elements, even in isolation, can stir up the experience of indulging in the decadence of a Cadbury’s Dairy Milk.
We played on this powerful idea of emotional connection by stripping back the brand elements to their barest forms while trusting our audience to recognise the brand even when one wasn’t immediately apparent.
A little taste of the brand.
Over the years, Cadbury’s has created a truly lasting brand through a singular vision delivered consistently. They have taken ownership of the purple colour and offset it with luxurious gold foil paired with white typography that conjurs up images of the milk elements of the milk chocolate itself.
The careful balancing of brand elements over time has been supplanted by something even more potent and powerful – emotional connection. The sight of the brand elements, even in isolation, can stir up the experience of indulging in the decadence of a Cadbury’s Dairy Milk.
We played on this powerful idea of emotional connection by stripping back the brand elements to their barest forms while trusting our audience to recognise the brand even when one wasn’t immediately apparent.
A little taste of the brand.
Over the years, Cadbury’s has created a truly lasting brand through a singular vision delivered consistently. They have taken ownership of the purple colour and offset it with luxurious gold foil paired with white typography that conjurs up images of the milk elements of the milk chocolate itself.
The careful balancing of brand elements over time has been supplanted by something even more potent and powerful – emotional connection. The sight of the brand elements, even in isolation, can stir up the experience of indulging in the decadence of a Cadbury’s Dairy Milk.
We played on this powerful idea of emotional connection by stripping back the brand elements to their barest forms while trusting our audience to recognise the brand even when one wasn’t immediately apparent.
Sweet and simple typography.
The act of eating a piece of chocolate is layered with emotions. The words used to describe eating chocolate are designed to stir these emotions up to make us open our wallets or purses and pay over the sweet counter. We played on this trope of the chocolate industry by elevating three of these words — Chocolatey, Chunky and Creammmy — to epic proportions, forming the basis of our campaign.
Cadbury’s bold, white typography is reminiscent of the milk used to create the creamy and delicious chocolate wrapped within their packaging. To replicate this in all its free-flowing, milky goodness, I created the typography by hand before reproducing it digitally in a pared-back 3D form.
We then relied on the iconic purple colour now owned by Cadbury’s and a notifier of their then brand world of ‘Joyville’ to carry the brand through. The Cadbury’s logo was nowhere in sight but the brand was unquestionably there.
Sweet and simple typography.
The act of eating a piece of chocolate is layered with emotions. The words used to describe eating chocolate are designed to stir these emotions up to make us open our wallets or purses and pay over the sweet counter. We played on this trope of the chocolate industry by elevating three of these words — Chocolatey, Chunky and Creammmy — to epic proportions, forming the basis of our campaign.
Cadbury’s bold, white typography is reminiscent of the milk used to create the creamy and delicious chocolate wrapped within their packaging. To replicate this in all its free-flowing, milky goodness, I created the typography by hand before reproducing it digitally in a pared-back 3D form.
We then relied on the iconic purple colour now owned by Cadbury’s and a notifier of their then brand world of ‘Joyville’ to carry the brand through. The Cadbury’s logo was nowhere in sight but the brand was unquestionably there.
Sweet and simple typography.
The act of eating a piece of chocolate is layered with emotions. The words used to describe eating chocolate are designed to stir these emotions up to make us open our wallets or purses and pay over the sweet counter. We played on this trope of the chocolate industry by elevating three of these words — Chocolatey, Chunky and Creammmy — to epic proportions, forming the basis of our campaign.
Cadbury’s bold, white typography is reminiscent of the milk used to create the creamy and delicious chocolate wrapped within their packaging. To replicate this in all its free-flowing, milky goodness, I created the typography by hand before reproducing it digitally in a pared-back 3D form.
We then relied on the iconic purple colour now owned by Cadbury’s and a notifier of their then brand world of ‘Joyville’ to carry the brand through. The Cadbury’s logo was nowhere in sight but the brand was unquestionably there.
Sweet and simple typography.
The act of eating a piece of chocolate is layered with emotions. The words used to describe eating chocolate are designed to stir these emotions up to make us open our wallets or purses and pay over the sweet counter. We played on this trope of the chocolate industry by elevating three of these words — Chocolatey, Chunky and Creammmy — to epic proportions, forming the basis of our campaign.
Cadbury’s bold, white typography is reminiscent of the milk used to create the creamy and delicious chocolate wrapped within their packaging. To replicate this in all its free-flowing, milky goodness, I created the typography by hand before reproducing it digitally in a pared-back 3D form.
We then relied on the iconic purple colour now owned by Cadbury’s and a notifier of their then brand world of ‘Joyville’ to carry the brand through. The Cadbury’s logo was nowhere in sight but the brand was unquestionably there.
Sweet and simple typography.
The act of eating a piece of chocolate is layered with emotions. The words used to describe eating chocolate are designed to stir these emotions up to make us open our wallets or purses and pay over the sweet counter. We played on this trope of the chocolate industry by elevating three of these words — Chocolatey, Chunky and Creammmy — to epic proportions, forming the basis of our campaign.
Cadbury’s bold, white typography is reminiscent of the milk used to create the creamy and delicious chocolate wrapped within their packaging. To replicate this in all its free-flowing, milky goodness, I created the typography by hand before reproducing it digitally in a pared-back 3D form.
We then relied on the iconic purple colour now owned by Cadbury’s and a notifier of their then brand world of ‘Joyville’ to carry the brand through. The Cadbury’s logo was nowhere in sight but the brand was unquestionably there.
