On the plus side, it’s all very very positive.
Before I started as Head of Design in Boys+Girls, I was challenged with creating a new identity for Dublin’s most creatively awarded advertising agency. The brief was simple — demonstrate the agency ethos of collaboration via its identity.
What I realised was that this idea of collaboration was there in the very name of the agency. It was the ‘and’ between the two words that pulled them together into one. This core of collaboration was illustrated by placing each word in a box then bringing them together until the corners overlap forming a plus symbol, the ubiquitous signifier of positivity.
On the plus side, it’s all very very positive.
Before I started as Head of Design in Boys+Girls, I was challenged with creating a new identity for Dublin’s most creatively awarded advertising agency. The brief was simple — demonstrate the agency ethos of collaboration via its identity.
What I realised was that this idea of collaboration was there in the very name of the agency. It was the ‘and’ between the two words that pulled them together into one. This core of collaboration was illustrated by placing each word in a box then bringing them together until the corners overlap forming a plus symbol, the ubiquitous signifier of positivity.
On the plus side, it’s all very very positive.
Before I started as Head of Design in Boys+Girls, I was challenged with creating a new identity for Dublin’s most creatively awarded advertising agency. The brief was simple — demonstrate the agency ethos of collaboration via its identity.
What I realised was that this idea of collaboration was there in the very name of the agency. It was the ‘and’ between the two words that pulled them together into one. This core of collaboration was illustrated by placing each word in a box then bringing them together until the corners overlap forming a plus symbol, the ubiquitous signifier of positivity.
On the plus side, it’s all very very positive.
Before I started as Head of Design in Boys+Girls, I was challenged with creating a new identity for Dublin’s most creatively awarded advertising agency. The brief was simple — demonstrate the agency ethos of collaboration via its identity.
What I realised was that this idea of collaboration was there in the very name of the agency. It was the ‘and’ between the two words that pulled them together into one. This core of collaboration was illustrated by placing each word in a box then bringing them together until the corners overlap forming a plus symbol, the ubiquitous signifier of positivity.
On the plus side, it’s all very very positive.
Before I started as Head of Design in Boys+Girls, I was challenged with creating a new identity for Dublin’s most creatively awarded advertising agency. The brief was simple — demonstrate the agency ethos of collaboration via its identity.
What I realised was that this idea of collaboration was there in the very name of the agency. It was the ‘and’ between the two words that pulled them together into one. This core of collaboration was illustrated by placing each word in a box then bringing them together until the corners overlap forming a plus symbol, the ubiquitous signifier of positivity.
Role
Branding, Design
Deliverables
Brand Identity, Collateral, Website
Produced while working at Boys+Girls
Role
Branding, Design
Deliverables
Brand Identity, Collateral, Website
Produced while working at Boys+Girls
Role
Branding, Design
Deliverables
Brand Identity, Collateral, Website
Produced while working at Boys+Girls
Role
Branding, Design
Deliverables
Brand Identity, Collateral, Website
Produced while working at Boys+Girls
Role
Branding, Design
Deliverables
Brand Identity, Collateral, Website
Produced while working at Boys+Girls
Everything revolving around positivity.
Our plus sits at the core of our logo meaning we can reduce it down to a monogram when space is tight or add our clients’ logos to it to show off our collaborative nature. It even allows us to reduce it down further showing only the plus in our core colours flanked by other words across collateral and presentation templates.
And, when it comes to colour, even they collaborate together as sweeping amorphous gradients used for printed collateral, digital applications and presentation backgrounds alike.
Everything revolving around positivity.
Our plus sits at the core of our logo meaning we can reduce it down to a monogram when space is tight or add our clients’ logos to it to show off our collaborative nature. It even allows us to reduce it down further showing only the plus in our core colours flanked by other words across collateral and presentation templates.
And, when it comes to colour, even they collaborate together as sweeping amorphous gradients used for printed collateral, digital applications and presentation backgrounds alike.
Everything revolving around positivity.
Our plus sits at the core of our logo meaning we can reduce it down to a monogram when space is tight or add our clients’ logos to it to show off our collaborative nature. It even allows us to reduce it down further showing only the plus in our core colours flanked by other words across collateral and presentation templates.
And, when it comes to colour, even they collaborate together as sweeping amorphous gradients used for printed collateral, digital applications and presentation backgrounds alike.
Everything revolving around positivity.
Our plus sits at the core of our logo meaning we can reduce it down to a monogram when space is tight or add our clients’ logos to it to show off our collaborative nature. It even allows us to reduce it down further showing only the plus in our core colours flanked by other words across collateral and presentation templates.
And, when it comes to colour, even they collaborate together as sweeping amorphous gradients used for printed collateral, digital applications and presentation backgrounds alike.
Everything revolving around positivity.
Our plus sits at the core of our logo meaning we can reduce it down to a monogram when space is tight or add our clients’ logos to it to show off our collaborative nature. It even allows us to reduce it down further showing only the plus in our core colours flanked by other words across collateral and presentation templates.
And, when it comes to colour, even they collaborate together as sweeping amorphous gradients used for printed collateral, digital applications and presentation backgrounds alike.
Reimagining the agency’s online presence.
Our bold, new identity was crying out for a new home, a place to showcase our work and give people a sense of our agency ethos. We completely overhauled our website, creating a sleek, modern showcase for our work and culture.
Reimagining the agency’s online presence.
Our bold, new identity was crying out for a new home, a place to showcase our work and give people a sense of our agency ethos. We completely overhauled our website, creating a sleek, modern showcase for our work and culture.
Reimagining the agency’s online presence.
Our bold, new identity was crying out for a new home, a place to showcase our work and give people a sense of our agency ethos. We completely overhauled our website, creating a sleek, modern showcase for our work and culture.
Reimagining the agency’s online presence.
Our bold, new identity was crying out for a new home, a place to showcase our work and give people a sense of our agency ethos. We completely overhauled our website, creating a sleek, modern showcase for our work and culture.
Reimagining the agency’s online presence.
Our bold, new identity was crying out for a new home, a place to showcase our work and give people a sense of our agency ethos. We completely overhauled our website, creating a sleek, modern showcase for our work and culture.
