Putting a finger on the pulse of Dublin’s music scene.
Absolut Vodka approached Publicis with a unique brief — to engage with their audience where they enjoy their product, in bars and for the experience to be shared online. Our innovative solution was to invite bar-goers to have a go at dancing in front of a custom-built video booth. The real draw was that they were in with a chance of featuring in a new music video in the process.
Putting a finger on the pulse of Dublin’s music scene.
Absolut Vodka approached Publicis with a unique brief — to engage with their audience where they enjoy their product, in bars and for the experience to be shared online. Our innovative solution was to invite bar-goers to have a go at dancing in front of a custom-built video booth. The real draw was that they were in with a chance of featuring in a new music video in the process.
Putting a finger on the pulse of Dublin’s music scene.
Absolut Vodka approached Publicis with a unique brief — to engage with their audience where they enjoy their product, in bars and for the experience to be shared online. Our innovative solution was to invite bar-goers to have a go at dancing in front of a custom-built video booth. The real draw was that they were in with a chance of featuring in a new music video in the process.
Putting a finger on the pulse of Dublin’s music scene.
Absolut Vodka approached Publicis with a unique brief — to engage with their audience where they enjoy their product, in bars and for the experience to be shared online. Our innovative solution was to invite bar-goers to have a go at dancing in front of a custom-built video booth. The real draw was that they were in with a chance of featuring in a new music video in the process.
A finger on the pulse of Dublin’s music scene.
Absolut Vodka approached Publicis with a unique brief — to engage with their audience where they enjoy their product, in bars and for the experience to be shared online. Our innovative solution was to invite bar-goers to have a go at dancing in front of a custom-built video booth. The real draw was that they were in with a chance of featuring in a new music video in the process.
Role
Art Direction, 3D Design
Deliverables
Brand Campaign, Activation Materials
Produced while working at Publicis
Role
Art Direction, 3D Design
Deliverables
Brand Campaign, Activation Materials
Produced while working at Publicis
Role
Art Direction, 3D Design
Deliverables
Brand Campaign, Activation Materials
Produced while working at Publicis
Role
Art Direction, 3D Design
Deliverables
Brand Campaign, Activation Materials
Produced while working at Publicis
Role
Art Direction, 3D Design
Deliverables
Brand Campaign, Activation Materials
Produced while working at Publicis
Do your dance, do your dance quick.
Le Galaxie teamed up with Absolut to collaborate on this ambitious music video for their forthcoming single ‘Carmen’. Pulse by Absolut toured selected bars and clubs across Ireland looking for willing participants to dance in front of the custom video booth. The captured footage was used by the production team as a source for interactive special effects and superimposed polygonal shapes forming the basis of the epic new Le Galaxie music video.
Do your dance, do your dance quick.
Le Galaxie teamed up with Absolut to collaborate on this ambitious music video for their forthcoming single ‘Carmen’. Pulse by Absolut toured selected bars and clubs across Ireland looking for willing participants to dance in front of the custom video booth.
The captured footage was used by the production team as a source for interactive special effects and superimposed polygonal shapes forming the basis of the epic new Le Galaxie music video.
Do your dance, do your dance quick.
Le Galaxie teamed up with Absolut to collaborate on this ambitious music video for their forthcoming single ‘Carmen’. Pulse by Absolut toured selected bars and clubs across Ireland looking for willing participants to dance in front of the custom video booth. The captured footage was used by the production team as a source for interactive special effects and superimposed polygonal shapes forming the basis of the epic new Le Galaxie music video.
Do your dance, do your dance quick.
Le Galaxie teamed up with Absolut to collaborate on this ambitious music video for their forthcoming single ‘Carmen’. Pulse by Absolut toured selected bars and clubs across Ireland looking for willing participants to dance in front of the custom video booth. The captured footage was used by the production team as a source for interactive special effects and superimposed polygonal shapes forming the basis of the epic new Le Galaxie music video.
Do your dance, do your dance quick.
Le Galaxie teamed up with Absolut to collaborate on this ambitious music video for their forthcoming single ‘Carmen’. Pulse by Absolut toured selected bars and clubs across Ireland looking for willing participants to dance in front of the custom video booth. The captured footage was used by the production team as a source for interactive special effects and superimposed polygonal shapes forming the basis of the epic new Le Galaxie music video.
Hold me closer poly dancer.
I created a three-dimensional interactive polygonal shape using a mix of Cinema 4D and Photoshop. Floating in an infinite space, the band and dancers interact with it live and in the music video. Their faces were given a polygonal treatment to blend the real and virtual worlds even further.
Hold me closer poly dancer.
I created a three-dimensional interactive polygonal shape using a mix of Cinema 4D and Photoshop. Floating in an infinite space, the band and dancers interact with it live and in the music video. Their faces were given a polygonal treatment to blend the real and virtual worlds even further.
Hold me closer poly dancer.
I created a three-dimensional interactive polygonal shape using a mix of Cinema 4D and Photoshop. Floating in an infinite space, the band and dancers interact with it live and in the music video. Their faces were given a polygonal treatment to blend the real and virtual worlds further.
The only thing to do?
Rage against the mundane.
And as a brand full of character, with a sheer abundance of interesting things to say, we didn’t want to constrain ourselves to just one line!
Using expressive, gestural, hand-lettered typography, we created a bespoke tapestry of both headlines and key product attributes to draw the consumer into our world. This typographic backdrop allows us to say everything we have to say in a fresh, dynamic way with an unmistakable tone of voice and in a way that rewards closer inspection.
Hold me closer poly dancer.
I created a three-dimensional interactive polygonal shape using a mix of Cinema 4D and Photoshop. Floating in an infinite space, the band and dancers interact with it live and in the music video. Their faces were given a polygonal treatment to blend the real and virtual worlds further.
